Election Truth Truck exposes Labor’s male bashing
– Our election billboard takes to the streets
Bettina Arndt May 01, 2025
As Australia’s maddening election contest limps to a close, it might cheer you up to learn about our fun election stunt drawing attention to the plight of men.
Look at my election truth truck! A few weeks ago we put together a digital display billboard designed to highlight some of the key areas where Labor has let down men and boys. Their shameful legacy was all there: the shocking neglect of men’s health and boys’ education; no suicide prevention strategies targeting men; removal of shared care from the Family Law Act; policies undermining the presumption of innocence; women’s only jobs and research funding.
On a balmy Sydney evening we started off touring the truck around Sydney. It was fascinating watching how people reacted. I saw an Uber delivery guy do a double take as he rode past the truck where we had it parked near Bondi Beach. He immediately stopped and pulled out his phone to record this rare message of support for men.
There was plenty of interest when we got nearer our ultimate destination – the Alliance Stadium in Moore Park, where thousands of footy fans and their families were streaming through the streets towards the venue for that evening’s match. We were keen to track down a big audience of ordinary Aussie blokes whom we felt would get a kick out of our truth truck. Some were obviously on our wavelength. The truck was greeted by beeping horns, and other gestures of support, and plenty of phones capturing the moment as the vehicle passed through the neighbouring streets.
Here’s a short video showing a little of our journey:
The key message was clear: TIME TO PUT LABOR LAST. The Albanese government has been the most anti-male government our country has ever seen, and I shudder at the thought of what will happen to men and boys in this country if we give them another three years in office. We included a thumbs down for the Greens and Teals who have even more draconian measures planned to denigrate and demonise men.
We also wanted to encourage everyone – men and women – to have the courage to stand up against this male-bashing culture.
It was all good fun and a most encouraging experiment. We have plans for a follow up… watch this space.